Category: coffee

Video Worth Watching: What If Starbucks Marketed Like the Church? A Parable.

By Richard Hamilton, November 7, 2008 10:33 pm

Amazing, funny (in a sad-but-way-too-true kinda way) video from Richard Reising’s beyondrelevance.com.

Not personally a huge fan of Starbucks. Something about mediocre burnt coffee served in a cookie cutter environment that doesn’t do it for me. But, it’s hard to argue with their market share, and the point still proves true. Christians have a long way to go in their way they present package their faith. I don’t think there is anything wrong with the “product”.

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