“That’s what happens when you do something people aren’t expecting. When you don’t allow yourself to get caught up in the pomp and circumstance of it all. When you finally stop taking yourself so seriously. When you embrace the moment, remember what life used to feel like and go for it.”
I present to you, BooneOakley.com. That’s right. Their site is a YouTube vid. Check it out.
Reasons why this concept rocks:
1-Its Low Overhead: There are no hosting costs. No content maintenance. YouTube is free. They are only paying for a domain registration and redirect. If you go to BooneOakley.com, it takes you to this YouTube video.
2-Its Versatility: The content is completely portable. I just embedded their entire web content onto my website.
3-Its Appropriately Creative: A lot of sites don’t match the product. Looking throughWatching their featured work, I realized this is not the first creative project BooneOakley has produced. Their stuff is different.
Darren Hoyt (not a church marketer) recently published an amazing article on church marketing. He address major issues, like is the tendency of churches to go with trendy design (and for designers to let them) and the difficulty of offering an authentic identity. This is a good read for anyone concerned with a church’s public image. Check it out here.
Not personally a huge fan of Starbucks. Something about mediocre burnt coffee served in a cookie cutter environment that doesn’t do it for me. But, it’s hard to argue with their market share, and the point still proves true. Christians have a long way to go in their way they present package their faith. I don’t think there is anything wrong with the “product”.