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By Richard Hamilton, October 30, 2009 11:41 am

I have formulated a new mission statement for epicdialogue.com:

Our mission is to globally facilitate leading-edge collaboration and idea-sharing in order to create ‘outside the box’ thinking with 100% on-time delivery.

Okay…actually I didn’t. I was playing with a free app on my iPhone called “Mission Statement Generator” by A2rt. This app helps get the “creative” ball rolling for those writing organizational mission statements. Here is another one I generated with the app:

We have committed to holistically create alternative catalysts for change and continue to promote ‘outside the box’ thinking while maintaining the highest standards.

I’m sure many of us are involved with organizations (i.e. churches) that have developed a missions statement strangely reminiscent to the ones above. Most I have read (or written for that matter) are are poor copies of the trendy church of the month and shed little light on the actual identity of the organization in question.

This makes sense in some ways. The cards are stacked against the statement writer. It is a daunting, dare I say impossible, task to sum up a community, organization, or movement in a few short phrases. Words are woefully inadequate. Add to this the fact that people’s expectations are so bland and formulaic.

So, why do we do it? Partially, because it was all the rage in businesses 25+ years ago. But also because people want to know what they are getting into. We want to know what to expect of our churches, organizations, employees and the like. And of course, what they expect of us.

This makes the mission statement dangerous territory. If we say we are a community that loves, we sure better love. Or, if we say we exist to serve our community, that should be something we actually do. We are tempted to express our goals and ideals in these type of statements, but they must be tempered with a dose if reality. Unfortunately, many organizations have a skewed self image.

How does your church (or whatever) approach the “all important” mission statement?